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Latitude Consulting Group Delivers Dealer Scorecard to Chrysler Group


March 2006
 Filed under: DAIMLERCHRYSLER CORPORATE Car News | DAIMLERCHRYSLER CORPORATE Headlines

Web-Based Dealer Scorecard Offers Enhanced Tracking and Measurement Capabilities Spanning a Variety of Business Applications

SALINE, Mich., March 27 /PRNewswire/ -- Latitude Consulting Group today announced the development of a Web-based Dealer Scorecard, integrated with Chrysler Group's existing, industry-leading dealer portal, DealerCONNECT. The Dealer Scorecard provides dealership senior management with performance measurements along thirty-seven different metrics spanning nearly every business activity, from sales and marketing to vehicle finance and repair. Reported for all active dealers, typical performance measures include a total score, scores for First Fixed Visit (FFV), Service Satisfaction Index (SSI), Consumer Satisfaction Index (CSI) and other select metrics.
Dealers access the performance metrics, organized into logical categories, through an easy to use "drill-down" capability that allows dealers to identify areas requiring improvement or attention. The system also maintains historical reports for thirty-six months, allowing dealers to measure and track their performance across time. The Dealer Scorecard can measure a total score and individual scores for select metrics. In addition, the Scorecard can then use the total to rank a dealer and compare that rank to other dealers in their group and national average.

"The Dealer Scorecard does more than simply provide a graded report," said Mark Place, senior consultant and Scorecard project lead developer, Latitude Consulting Group, Inc. "It also provides meaningful detail and supporting data that helps dealers understand the reasons for a score, enabling dealers to make well-informed decisions that optimize their operations."

In implementing the solution, Latitude used automated data feeds and other data warehousing techniques to ensure that information was current, accurate and could be updated quickly. The Scorecard's data management and reporting flexibility allows Chrysler Group corporate personnel to track a wide range of information and present it according to their needs. Just as dealers improve their local operations, corporate personnel can use the Dealer Scorecard to evaluate and make decisions that further improve the operation of Chrysler Group's entire dealer network.

About Latitude Consulting Group

Latitude Consulting Group, Inc. is a senior technology consulting firm that helps the extended enterprise direct and manage challenging, information- driven channel partner networks. Latitude designs and delivers learning-based channel portals, B2B applications, the Ready Solutions(TM) learning management system, and managed services that create high-impact sales readiness, channel/client management, and certification programs. Many Fortune 100 companies (Microsoft, Chrysler Group, PepsiCo, General Motors) leverage more value from their channel partners through Latitude business partner portals.

With headquarters in Saline, Michigan, Latitude Consulting Group can be reached at 888-577-2797, info@latitudecg.com, or http://www.latitudecg.com/ /.

Source: Latitude Consulting Group, Inc.

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